This week was Social Media Week at the University of Tennessee. We had a lot of great speakers come talk to us about different topics surrounding social media.
We were lucky enough to have UT alumni, Morgan Ashpitz, from Facebook come and talk about how marketing is changing and how Facebook is making business more personal. First, let me highlight a few key statistics that demonstrate how important Facebook is in the realm of social media. According to Morgan, the average person looks at their Facebook news feed 14 times a day. 23% of people’s mobile time is spent on Facebook and Instagram and that is more time than Google and all of its channels combined. According to expandedramblings.com, there are about 1.393 billion monthly active users on Facebook.
We are definitely in the digital era of marketing, and that has allowed it to become much more personal. Also, with so much content out there now, this is becoming an era of what Morgan referred to as “TLDR.” If you don’t know what that means, that’s okay, neither did I. TLDR stands for too long don’t read. Basically in order to break through the clutter and make sure people actually are consuming your content, it is necessary that you are making “relevant, high quality content” and that you “deliver [this content] to the people that matter to you.” Fortunately, she let us know that Facebook gives you all the tools you need in order to do this.
She talked about how in digital marketing, content is changing. At first it was all text then it was all photos and according to Morgan it’s soon going to be all videos. Marketers are increasingly shifting to video and soon it will be a “virtual reality.”
Morgan also showed us how Facebook was giving you all the tools to do the most effective marketing. With Facebook ads, you can reach specific audiences and are in control of what you spend and how you spend it. Basically, you set your budget and see what works for you. Facebook allows you to measure your results and see what’s working in terms of marketing efforts and ads. Their ad insights allow you to tell how many people engaged, how many people liked the ad, and more. These insights will allow you to make better decisions for marketing. If you want to learn more about these measurement tools go to Facebook for Businesses.
Overall, we learned from this talk that Facebook is allowing companies to be more personal with their marketing and really helping to shape the new landscape of business. From this session, Morgan left us with three key takeaways:
- Marketing is changing; it is becoming more personal.
- You create relevant, high quality content and deliver to the people that matter to you.
- Facebook give you the tools to do this.