Best Brands on April Fools’ Day

I’m a big lover of seeing how brands are engaging in real-time marketing, as some of my previous posts may have revealed. This week provided a fun opportunity for brands to engage in some creative real-time marketing with the unofficial but popular holiday for prank lovers: April Fools’ Day. This is a day where brands get to show off their humorous side and pull a few pranks of their own.

Here are 5 of the best April Fools’ Day social media posts from brands that I came across during this year’s April 1st holiday:

1.  T-Mobile

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What would April Fools be without some ridiculous fake products? T-Mobile came out with the perfect prank product with its “Pets Unleashed” plan. Check out the “Un-commercial” here.

2.  Jimmy John’s

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Drones are a popular topic right now, especially when talking about the future of food delivery. Jimmy John’s decided to make the future reality with the announcement of its upcoming Drone delivery service.

3.  Miz Mooz Shoes

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Another hilarious invention—the selfie shoe—was a prime prank product this April Fools’ day.

4.  Oreo

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Oreo’s prank this April Fools’ Day was hardly funny. Getting us all excited about this amazing creation…how rude 😉

5.  Barefoot

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I’ve noticed that Barefoot has been on top of its real-time marketing game lately. They took a different approach to the traditional prankster holiday this year and actually did something really amazing and good. Watch the video here. (Beware: you will probably cry).

Hope nobody got pranked too bad this April Fools’ Day!


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