Brands and #TheDress

Obviously the big topic on digital this week was #TheDress. Apparently a recent bride posted a picture of her mom’s dress to her wedding on Tumblr asking followers what their opinion was of the color, and the debate ignited. After it caught on to Buzzfeed the rest was history. The argument quickly went viral and it seemed everyone was arguing about whether the dress was #whiteandgold or #blueandblack. In fact, #TheDress is still (two days later) one of the top trending topics on Twitter and Facebook. Although I still cannot understand how people see that picture as anything but #whiteandgold (or similar), it apparently has been settled that it is indeed a blue and black dress…whatever, that picture is obviously white and gold.

Anyways, regardless of which side of the dispute you were on, this was one of those fun ways for brands to get in quick on the action and join the conversation. Here are just a few of the brands that cleverly weighed in on the debate via Twitter

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