Valentine’s Day on Social Media

Today I was exploring socialbakers.com, a website that gives you statistics and insights on all sorts of things social media. It gives you rankings based on various statistics which suggest the best brands utilizing social media right now, allowing you to filter your search by country, social media platform, industry, product categories, and more.

Anyways, considering that today is Valentine’s Day, I got curious: what were the top ranking brands doing on social media for this special day?

In the world of social media, brands are constantly trying to work with relevant topics to spark conversations and get consumers engaged. And what better way to be relevant to a wide range of audiences than to create content that surrounds an international holiday of love? Holidays seem like the perfect occasion for brands to get creative with their content. Whether it’s in some way aligning your brand message with the spirit of the holiday, showing how your product can be used for the holiday, or whatever, there is no doubt ample opportunity for brands to be engaging and creative on social media on a day like Valentine’s Day.

As I looked through some of the major brands on some of the biggest social media platforms right now—Twitter, Facebook, and Instagram—I really wasn’t that impressed. Some hadn’t even touched on the subject of Valentine’s Day and many that did were not in any way engaging or creative. But despite this widely lackluster effort, I did manage to stumble across a few brands that had clever approaches to the holiday or were at least relevant. Here is what some of the top ranked brands on social media did in regards to Valentine’s Day:

  • Converse (ranked the 5th most followed brand on Facebook by socialbaker.com) was simple but effective with its Valentine’s Day message. With a simple photo and short caption it managed to focus on the Converse product while still aligning the message with the holiday, and followers seemed to like it.

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{Screenshot from the Converse Facebook page}

  • A lot of brands themed a Valentine’s Day message around their commitment to diversity. For instance, two major brands on Facebook joined in on the #lovehasnolabels movement:

1. Coca-Cola (ranked #1 most followed brand on Facebook by socialbaker.com)

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{Screenshot from the Coca-Cola Facebook page}

                2. Dove (ranked #1 most followed page in the beauty category brands on Facebook)

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{Screenshot from the Dove Facebook page}

  • Starbucks (ranked #9 most followed brand on Facebook and #2 most followed brand on Twitter by socialbakers.com) created some buzz around the love holiday across numerous social media platforms with its “World’s Largest #Starbucks Date.” The brand also showed its Valentine’s Day spirit by tweeting some cheesy coffee-themed love poems that people seemed to love.

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{Screenshots from the Starbucks Facebook page and Instagram}

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{Screenshot from Starbuck’s Twitter profile}

  • Sony (2nd fastest growing electronic brand on Twitter and ranked #7 in electronic brands on Twitter by socialbakers.com) sent out a funny/cute Valentine’s Day tweet for the Playstation gamers out there which got followers engaged and retweeting.

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{Screenshot from Sony’s Twitter profile}

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