Ever since Oreo’s famous “you can still dunk in the dark” tweet during the 2013 Super Bowl blackout, brands really have begun to understand the power and impact that social media can have on a marketing campaign. Brands are discovering that the key to optimizing marketing efforts on the single biggest day for advertising (the Super Bowl) isn’t just about having an advertising spot during that big game. It’s about piquing the audience’s interest ahead of time. It’s about getting the conversation going and keeping it going before, during, and after the game.
These days, advertisers are realizing that — to really make an impact — social media campaigns that get the buzz going before the Super Bowl actually airs are at a huge advantage. Many have already released their commercials or shown teasers for what you can expect on the big day and are getting some major buzz. From celebrity endorsers, puppies, wild visuals, humor, emotional tearjerkers to all kinds of creative, the Super Bowl is sure to leave us with some memorable commercials this year—and at an average of $4.5 million dollars, they better.
Here are my top two favorites so far (of course they both include adorable animals):
- Budweiser’s “Lost Dog”
Playing up the endearing friendship between the brand’s iconic Clydesdale horses and a too-cute-to-handle puppy is sure to win over the hearts of consumers this Super Bowl season the same way it did with last year’s Super Bowl commercial. I mean it’s already my favorite, but I may be biased…puppies get me every time.
2. Friskies’ “Dear Kitten”
I love this one too. A cat imparts his wisdom and guidance about the various happenings of game day to an inexperienced kitten. Watch the hilarious teaser of the 60-second ad that will play on Sunday at http://ispot.tv/a/7XgX.
Which commercials are your favorites so far?